This article provides a list of common questions and answers about the WordPress Plugin that are not covered elsewhere.
- Won't my website SEO be harmed if my photos, amenities, etc. are provided from the OwnerRez servers rather than the server hosting my website?
Won't my website SEO be harmed if my photos, amenities, etc. are provided from the OwnerRez servers rather than the server hosting my website, and are the same as what's on listing channels like Vrbo?
No, this is standard practice and not actually a problem. There are actually two separate types of duplicate content issues:
- Duplicate content that's all on your own site, but reached from different paths. This can happen when you have the same page content accessible via different URL's, like www.mysite.com/page vs mysite.com/page. This is bad because it splits your page rank between the different pages, but there's an easy fix -- pick one main URL, and use a permanent 301 redirect to point any other pages or domains to the main one.
- Duplicated prose across different sites (your site, Vrbo, Airbnb, etc.). The Internet is full of this, and there is no penalty for having the same description on different sites. Google certainly won't "mark you down for plagiarism". From Google's guide on duplicate content:
Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results. If your site suffers from duplicate content issues, and you don't follow the advice listed in this document, we do a good job of choosing a version of the content to show in our search results.
So basically, unless you're trying to manipulate the results with blog spam rings showing thousands of pages of the same duplicate content, it's not a problem.
The only potential issue with having the same description on your site and Vrbo is that if someone is searching for an exact phrase you have in your description, Google might show them the link to your Vrbo listing instead of using a page on your own direct booking site. That's not really avoidable, though, and you'd still be getting the person to your listing anyway.
And - none of this applies to images anyway. :-)