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Guests - Tracking guest interactions through Google Analytics and Facebook Pixel

As you plan and implement advertising for your properties, the more data you have the better -- so we instrument everything.

We integrate with your Google Analytics account and/or Facebook tracking pixel to update your analytics with every move guests make in OwnerRez whether that be a page view on a hosted website or widget, sending an inquiry, viewing a quote, and eventually a full conversion to a booking.

If there's something else you'd like to see tracked, let us know.

Setup for all analytics/tracking solutions is done in your account profile under Analytics Tracking.

More info on how to configure specific tools:

Google Analytics

There are two different versions of Google's tracking script. One is called Google Analytics 4 and the other is Universal Analytics. You'll know which version you're using based on the prefix of the tracking ID. If you're using GA4 it will start with G- while if you're using Universal Analytics it will start with UA-.

Make sure to follow the directions for the version you're using below to configure the tracking ID in OwnerRez.

Google Analytics 4 tracking configuration

Log into your Google Analytics account to get your measurement ID. and copy your tracking ID. It'll look something like: G-LKJSDFHKSH. There are a couple of steps to find it.

  1. Go to Admin, pick a property, and click on Data Streams:
  2. Click on the Data Stream to load the details:
  3. Copy the Measurement ID in the top-right of the data stream details. It'll start with G-.
  4. Paste that ID into the Google Analytics Tracking ID box in the OwnerRez Analytics Tracking section and you're good to go.

Universal Analytics data stream configuration

Log into your Google Analytics account and copy your tracking ID. It'll look something like: UA-000000-2 Here's a Google article on finding your Tracking ID if you need help tracking it down.

Paste that ID into the Google Analytics Tracking ID box in the OwnerRez Analytics Tracking section and you're good to go.

If you want to enable Ecommerce tracking in Google Analytics, go to your admin section under Ecommerce settings and turn it on:

Currently, we only support the normal Ecommerce tracking, not Enhanced Ecommerce, so don't enable Enhanced.

Here's a Google article on setting up Ecommerce Tracking.

Google Analytics 4 and Universal Analytics data

Once you've got the tracking key entered, both versions will receive the same data from OwnerRez.

If you're using OwnerRez widgets on your site, you may also want to enable cross-domain tracking when you embed the widgets.

Once you set up the integration, you'll see the following actions show up in Google Analytics:

  • Page view on widget pages (whether inside your website or separately hosted), quote accept (checkout) pages, one-off payment pages, hosted website pages
  • Widget -> BookingStarted event on "book now" button click in book now widget (with event value of quote total)
  • Widget -> InquirySent event on "send inquiry" button click in book now widget (with event value of quote total)
  • Quote -> BookingStarted event on view of the initial quote checkout page (with event value of quote total)
  • Booking -> Booked event on booking complete (with event value of booking total)
  • Ecommerce transaction on booking complete

Facebook Tracking Pixel

Log into your Facebook Ads Manager and copy your tracking ID. Choose "Install the Code", then "Copy and Paste the code":

All you need is the actual pixel ID, not all of the code, so paste the code into Notepad or Word and then copy out just the pixel ID. It'll look something like: 12345678901234. We'll use that to create the full code block on our end. Here's a Facebook article on creating/finding your Pixel ID if you need help tracking it down.

Paste that ID into the Facebook Tracking Pixel ID box in the OwnerRez Analytics Tracking section and you're good to go.

Once you set up the integration, you'll see the following actions show up in Facebook:

  • Page view on widget pages (whether inside your website or separately hosted), quote accept (checkout) pages, one-off payment pages, hosted website pages
  • AddToCart event on "book now" button click in book now widget (with event value of quote total)
  • Lead event on "send inquiry" button click in book now widget (with event value of quote total)
  • InitiateCheckout event on view of the initial quote checkout page (with event value of quote total)
  • Purchase event on booking complete (with event value of booking total)