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User Profile: Vacation Rental MV

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Vacation Rental MV is a family-run vacation rental business based in Martha’s Vineyard. Their ultimate goal is to create a memorable experience for every guest through personalized connections, ensuring guests have a wonderful vacations.

Martha’s Vineyard team photos

Can you tell us a little bit about your history?

My family has been coming to Martha’s Vineyard since I was one year old / 1955. My father purchased The Captain Morse House, a beautiful whaling captain's home. He has always rented out the west side of it to help pay expenses.

Captain Morse House Exteriors View From North Water Street of the Entire House

What is your background?

During my academic years, I pursued my education in Massachusetts, where I majored in English. In 2007, I became involved in the vacation rental business by renting out The Captain Morse House on Martha’s Vineyard. In 2019, I started managing other owner's properties on the island.

spiral staircase

Were you always in VR or property management or is this a 2nd/3rd career?

This is my third career after commercial diver and then retailer. I started a windsurf shop, called Island Sports and grew it steadily for 37 years. I sold it in 2007. By that time we were a large store with 50 employees and 10 sporting goods departments including general sporting goods, Bicycling, snowboards, clothing, surfboards, and of course Windsurfing.

wind surferAre you from the geographical area where your properties are located or did you move there later?

I am from the same area where the properties are located. Martha's Vineyard is arguably the country's top vacation destination.

Martha’s Vineyard ariel view

What do you love the most about the vacation rental business?

Making people happy about the property they have rented for their vacation. The personal connection is important to me. I suppose it echoes the experience I had with person-to-person sales at Island Sports.

What do you dislike the most about the vacation rental business?

The red tape. The lack of personal connection with some guests as a result of middlemen companies such as Airbnb and VRBO who prevent you from getting to know your customers until they have already booked. It makes the whole experience a commodity rather than a service. OwnerRez helps with this by reducing the repetitive aspects. If I didn't have OwnerRez, or another dashboard like it, I wouldn't be in the business.

How do you use OwnerRez to manage your business?

I use OwnerRez in every aspect of the business. My goal is to reduce the number of “touch points“ that are necessary for each rental. The more integration, the better.

What is the most useful feature OwnerRez offers?

I would have to say the automatic emails and templates. They are hard to set up, but they help tremendously.

Martha’s Vineyard team headshot

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It brings us great joy to listen to property managers sharing how OwnerRez has helped them run their businesses with success. Vacation Rental MV is a perfect illustration of such success.