Saving a ton of time, and increasing occupancy by reducing booking friction. Also saving my sanity by avoiding double-bookings.
The software is easy to use for a novice user (like me), and Customer Support is there every step of the way. I am a sole proprietor, and the demands of the business and increased complexity of the market made it impossible to continue our old ways. I liked finding software created by someone in the business and a company that had been in business for a while. Every time I had a question, one of the rep was there to answer and respond. I am not sure he sleeps. It's a big risk to take all of your data and your process and turn it over to a company. I spent about two years looking, researching, and reading reviews. Our family has been in this business for 46 years-- we've stayed in business by being careful. OwnerRez was the single best purchase we've made since we started a website in 2004. The "book it now" button has decreased booking friction and we've picked up some bookings I'm sure we wouldn't have had with our old process. Our long-term customers like the ease of looking at the calendar on line, reserving, and paying, all in one shot. The graphics are clean, and the process is intuitive. Yes, it will take some getting used to if you are accustomed to paper calendars and Excel spread sheets, but it is well worth the investment in time.