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Interesting feature of competitor

Status: Requested 1 Vote
JTVRs
Mar 22, 2019 9:48 PM
Joined Jun, 2018 385 posts

I won't say who, but they send out a signal to the OTA for each property, that auto updates the last time the profile was updated. It makes it look like you changed it and it supposedly pushes your listing up in the rankings as being more active. They claim they do it every 15 minutes, but even daily seems to have value. If you're interested in who and how, you can contact me.

Chris Hynes
Mar 22, 2019 10:32 PM
OR Team Member Joined Oct, 2012 1338 posts

I've seen people advertising that feature, but does it actually work or does it just sound good? If it really did work it'd be trivially simple for channels to detect that kind of update spam and drop the ranking... that's why I'm not so convinced on it.

JTVRs
Mar 23, 2019 9:26 AM
Joined Jun, 2018 385 posts

I don't know if works. Only way may be free trial of a competitor?

Is there a way for you to test the idea?

I am not live yet, so cannot tell. I am wondering if the pricing updates of priceLabs might do something like that...

I read elsewhere of owners who update their profiles frequently by hand to achieve this.

Paul W
Mar 25, 2019 8:02 PM
OR Team Member Joined Jun, 2009 679 posts

We've been told point blank by TripAdvisor and VRBO dev teams that this is no longer the case. VRBO used to have a metric for when the calendar was updated (and even a button for "calendar is updated now" that would reset it) but they stopped doing that. With API integration, it would probably not work because we could push a fake "update" every day to the channel that something changed. Nothing beats high reviews and good rates relative to time (dropped for last minute, etc). But I agree with you that some markets are crazy big and competitive. I'd hate to face the type of competition that Kissimmee has.