OTA and Book Direct Prices
Le Touquet Holid
Registered: 11/2/18
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OTA and Book Direct Prices
Jul 12, 2020 5:58 AM
I'm looking for some thoughts on dealing with book direct pricing. |
Chris L
Registered: 5/17/17
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Re: OTA and Book Direct Prices
Jul 13, 2020 3:38 AM
I add a 9% "Booking Service Fee." It's usually less than the ~12ish% that the OTAs charge. I would have made it 10%, but then it would have looked too obvious to the guest. ;) You add it as an automatic surcharge and then only apply it to "None" as the listing site (there's also a way I read about recently to define your website as a channel using a custom setting, but I haven't gotten around to changing everything). |
Le Touquet Holid
Registered: 11/2/18
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Re: OTA and Book Direct Prices
Jul 13, 2020 5:01 AM
Thanks i'll have a play around. |
BlueMtnCabins
Registered: 6/6/16
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Re: OTA and Book Direct Prices
Jul 14, 2020 11:52 PM
Chris L said: I add a 9% "Booking Service Fee." It's usually less than the ~12ish% that the OTAs charge. I would have made it 10%, but then it would have looked too obvious to the guest. ;) You add it as an automatic surcharge and then only apply it to "None" as the listing site (there's also a way I read about recently to define your website as a channel using a custom setting, but I haven't gotten around to changing everything).consumers (including myself) hate the litany of fees. You may be shooting yourself in the foot. Maybe better to raise your rate a little vs have a "fee" line item. |