Thanks to the new notification that "Book Now" started - I now know just how many "cart abandons" I have - i.e potential guests starts "book now" process but never completes. Sadly it is a common occurrence as I have observed.
Yep, it's sobering how many people start and don't finish. At least you've got the contact info, though. Any luck following up with them to see why they didn't finish?
We've been thinking about adding a trigger for abandons so you can auto send a followup email the day after, "why didn't you book, anything we can help with?" etc.
Trigger would be a great idea! yes I do follow up but no response. My guess (only guess) is that since I have been advertising on Facebook, and people from those leads expect luxury cabin for $39.99 a night. When they see the total (including cleaning fee and tax) , they abandon. Also I can pretty much guarantee there will be an abandon if I see that number of people on inquiry 2-5, they won't book. They just come to the site because they saw pretty photos. My cabins are a great value for the number of people they sleep (10 and 12) but for 2-3 people it may be much more than they want to pay hence the abandon.